Touring around sunny Stockholm

Hövding is the world’s first airbag for modern cyclists, proven to be 8x more effective than a traditional cyclist helmet. It’s definitely one of the most incredible brands we’ve seen and had the pleasure of working with, and we are really happy to support a business that has a positive effect on society.

After being asked to create some city imagery and two promotional social media videos, highlighting the key usage elements of the product, we took to the streets of Stockholm to get the job done. Parading around beautiful cobbled streets and pastel buildings, we captured the cyclist airbag with some lovely afternoon lighting!